COMO HA CAMBIADO TODO…..

Es por todos conocidos el cambio de la red como tal, donde no existían las web, solo existían una especie de chats, sitios desde donde descargar información (que no es lo mismo que ver y descargar como lo que haces ahora) y sus consiguientes sorpresas…. Por que era muy habitual querer bajarte un manual de MS-DOS y al abrirlo ser una retaila de paginas en Wordperfect 5.1 sobre la sexualidad del escarabajo pelotillero. Donde empezaba a esbozarse lo que seria el correo electrónico o E-mail y se empezaban a sentar las bases de lo que es hoy en día la red.


Tras una evolución lógica, llegamos a lo conocido como web 1.0, o lo que es lo mismo, la llegada de las paginas web y los primeros blogs, donde se colgaba información sin ningún tipo de interaccion por parte del usuario, tan solo servía para conocer mas de lo que se estaba hablando o de lo que se estaba haciendo…. En este momento es cuando el E-mail alcanza su maximo explendor por la sencillez de uso y la facilidad para interactuar con otros usuarios, ademas de que se convertiría en la forma de comunicación por excelencia de toda empresa (la mayoria grandes empresas) que se preciara.

Pero todo cambió aún mas cuando llego la revolución 2.0, con toda esa cantidad de interactuación entre los propios usuários o miembros de comunidades, se acabo la tirania del yo digo y tu escuchas, ahora todos pueden hablar y todos pueden escuchar, que siempre viene bien escuchar a los demás.

Solo nos queda una parte que se quedo en el pre 1.0, una parte bastante importante y que es ahora cuando comienza a ponerse en marcha. Si, me refiero a ese sector de minoría mayoritaria que es la PYME. Ese gran desconocido en la red y que, por fin gracias a la confabulación de los planetas, se ha decidido y convencido que la red es un beneficio, una inversión y  no un gasto inútil.

No podemos negar que la mayoría de las PYMES pensaban que eso de internet no tenia futuro, como eso de los pagos con tarjeta, que ellos nunca lo harían y ahora dime que pequeño comercio no tiene pago con tarjeta, al final se dieron cuenta de que no era un gasto, sino una inversion y por los resultados bastante rentable.

Ahora llegamos al punto mas complicado, las PYMES tienen web pero se quejan de que no venden mas…. por que???? por que hay que darse a conocer, hay que tener a alguien que conozca el medio, que te haga un buen SEO, si esto sigue sin ser suficiente, hacer un buen SEM que conozca como analizar los datos, que sepa como hacer y optimizar una campaña en Adwords y lo que creo que es aún mas importante, que sea capaz de hacer que tu empresa sea conocida por medio del nuevo “boca a boca”…. las redes sociales.

De las redes sociales muchos pensaran que son para “echarse unas risitas con los amigos” pero es, como he dicho antes, el nuevo medio del “boca a boca” con la diferencia que en este “boca a boca” un solo comentario se amplifica por diez y puede hacer que tu empresa se expanda con mayor velocidad. Tambien hay que considerar que si el comentario es negativo, se expande con la misma velocidad…..

Por todo eso, siempre es bueno estar bien asesorado, tener a alguien que te pueda indicar o ayudar en como hacer frente a malos resultados, comentarios negativos, recuperar tu reputación digital, mantener una identidad digital pulcra, y un sin fin de cosas mas…. y esa persona es el Community Manager.

El Community Manager es alguien que vive por y para la comunicacion en las redes, que es capaz de identificarse con tu marca y con tu empresa con un compromiso tal que puede llevarte a lo mas alto. Las funciones de esta persona no las puede hacer cualquiera. No se trata solo de incluir post en la pagina de facebook con los productos que tenemos, ni promocionar nuestras gangas en twitter, ni subir las fotos a pinterest de la ultima cena de navidad donde presentamos nuestros numeros y lo bien que nos va… las funciones van mucho mas alla, desde el analisis de las visitas a la web, a la fanpage, los retwits de nuestros mensajes, el presupuestos en las campañas de anuncios, el beneficio que nos generan dichos anuncios…. y un sin fin de etc… hasta lo mas simple de todo, mantener nuestra buena reputación manteniendo a nuestros clientes y a nuestros seguidores contentos, respondiendo sus dudas, atendiendoles cuando lo requieren y haciendo que vuelvan por que les interesamos, no por lo que les rebajamos.

Como veis, todo ha cambiado mucho, y mas que cambiará seguro, pero hay una cosa que sigue primando sobre todas…. el compromiso de las personas con los proyectos, y eso no cambiar por mucho que se intente….

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Últimos posts

UP TOGGLE DOWN

COMO HA CAMBIADO TODO…..

Pues aunque parezca mentira, la red ha cambiado mucho desde que comenzó.

POR QUE ES IMPORTANTE UN BLOG EN TU WEB

Un blog es la publicación donde puedes tener informados a los clientes de tu actividad y todas las novedades.

Tras el Blog….. La Web….

Es imprescindible hacer un buen estudio del diseño de nuestra web.

Ya lo tenemos todo… blog, web, tienda…. y ahora ¿que?

Hacer una web y no posicionarla, es ...

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